Jon Reveal, a longtime Aspen Skiing Company executive, died unexpectedly on February 24, 2022, at the end of a workday at Tamarack Resort in Idaho. He was 77.
Reveal grew up in California and started skiing at age three. He raced throughout the West and graduated from the University of California–Davis in 1968. Reveal then trained and instructed in France. He was certified by the École du Ski Français (ESF), a rare accomplishment for an American instructor at that time. In 1969 he met Warren Miller in Courchevel, France, and went on to ski in 15 of Miller’s films.
In the early ’70s Reveal taught skiing in California and New Zealand, then joined the resort-development team at Keystone, Colorado. In 1983 he joined the American Everest West Expedition, undertaking an ascent of the West Ridge without Sherpas or oxygen. Reaching 24,000 feet, the team turned back in the face of a storm.
The following year he worked as mountain manager at Snowmass, Colorado, moving to Aspen Mountain in 1988. He rose to become vice president of operations for Aspen Skiing Company from 1992 to ’96.
Reveal joined Quebec’s Mont Ste-Anne Resort as president in 1997, but departed after a year to help plan and develop the Yellowstone Club in Montana. He went on to management posts at Angel Fire Resort, New Mexico, and Sleeping Giant Ski Area in Wyoming. He was named president at Tamarack Resort, Idaho, in 2018 and for two years managed its revival. Retiring in 2020, he became director of skiing there; the ski school is now named for him.
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