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Ads from the Past: Head Skis, 1958

 

 

SKIING HISTORY

Editor Kathleen James
Art Director Edna Baker
Contributing Editor Greg Ditrinco
ISHA Website Editor Seth Masia

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John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Bob Soden, Ingrid Wicken

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To preserve skiing history and to increase awareness of the sport’s heritage

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Wini Jones, Vice President
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Bimonthly journal and official publication of the International Skiing History Association (ISHA)

Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame

Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club

 

Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
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Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.

Ads from the Past: Head Skis, 1958

By the early 1960s, Head was the leading ski brand in the United States and the UK. At one point in the decade, an estimated 50 percent of all skis sold in the U.S. were Head skis. A marketplace leader has the luxury of being able to be subtle in its advertising. (Watch an ad for Apple or Google lately?) That was the approach with this illustrated ad for Head skis in the October 1958 issue of SKI. A blue-bird powder day. First tracks with two friends. And just the tips of a pair of Head Standard skis about to drop in. What more is needed? Nothing, really. Message delivered.

Coming Up In Future Issues

X Marks the Spot
A made-for-TV event in 1997 that included shovel racing forever bent the arc of racing and the Winter Olympics. That first Winter X Games is celebrating its 20th year in Aspen in January, virus or not.

Really Earn Your Turns
Don’t let summer stop you. Sand ski at the Great Dunes National Park.

Three Years that Changed Skiing
Driven by dramatic advances in gear, skiing may have been transformed more from 1929-1932 than in any other three-year span in the history of the sport.

We Need More Cowbell!
A brief history of the clanging bells that cheer on alpine racers.

PLUS:

Going Deep: An historic exploration of some of the world’s biggest storm cycles and record snowfalls.

Classic Lodges & Historic Resorts.

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ISHA deeply appreciates your generous support!

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Aspen Skiing Company
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Dale of Norway
Darn Tough Vermont
Dynastar | Lange | Look
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Gordini USA Inc. | Kombi LTD
HEAD Wintersports
Hickory & Tweed Ski Shop
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Sport Obermeyer
Sports Specialists, Ltd.
Sun Valley Resort
Vintage Ski World
Warren and Laurie Miller
World Cup Supply, Inc. 

GOLD ($700)
Race Place | BEAST Tuning Tools
The Ski Company (Rochester, NY)
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SILVER ($500)
Alta Ski Area
Boden Architecture PLLC
Dalbello Sports
Ecosign Mountain Resort Planners
Fera International
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Hotronic USA, Inc. | Wintersteiger
MasterFit Enterprises
McWhorter Driscoll, LLC
Metropolitan New York Ski Council
New Jersey Ski & Snowboard Council
NILS, Inc.
Russell Mace Vacation Homes
Schoeller Textile USA
Scott Sports
Seirus Innovations
SeniorsSkiing.com
Ski Utah
Swiss Academic Ski Club
Tecnica Group USA
Trapp Family Lodge
Western Winter Sports Reps Association
World Pro Ski Tour

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