SKIING HISTORY
Editor Seth Masia
Managing Editor Greg Ditrinco
Consulting Editor Cindy Hirschfeld
Art Director Edna Baker
Editorial Board
Seth Masia, Chairman
John Allen, Andy Bigford, John Caldwell, Jeremy Davis, Kirby Gilbert, Paul Hooge, Jeff Leich, Bob Soden
Founding Editors
Morten Lund, Glenn Parkinson
To preserve skiing history and to increase awareness of the sport’s heritage
ISHA Founder
Mason Beekley, 1927–2001
ISHA Board of Directors
Rick Moulton, Chairman
Seth Masia, President
Wini Jones, Vice President
Jeff Blumenfeld, Vice President
John McMurtry, Vice President
Bob Soden (Canada), Treasurer
Richard Allen, Skip Beitzel, Michael Calderone, Dick Cutler, Wendolyn Holland, Ken Hugessen (Canada), David Ingemie, Joe Jay Jalbert, Henri Rivers, Charles Sanders, Einar Sunde, Christof Thöny (Austria), Ivan Wagner (Switzerland)
Presidential Circle
Christin Cooper, Billy Kidd, Jean-Claude Killy, Bode Miller, Doug Pfeiffer, Penny Pitou, Nancy Greene Raine, Lindsey Vonn
Executive Director
Janet White
janet@skiinghistory.org
Membership Services
Jamie Coleman
(802) 375-1105
jamie@skiinghistory.org
Corporate Sponsorships
Peter Kirkpatrick
(541) 944-3095
peterk10950@gmail.com
Bimonthly journal and official publication of the International Skiing History Association (ISHA)
Partners: U.S. Ski and Snowboard Hall of Fame | Canadian Ski Museum and Hall of Fame
Alf Engen Ski Museum | North American Snowsports Journalists Association | Swiss Academic Ski Club
Skiing History (USPS No. 16-201, ISSN: 23293659) is published bimonthly by the International Skiing History Association, P.O. Box 1064, Manchester Center, VT 05255.
Periodicals postage paid at Manchester Center, VT and at additional mailing offices. Postmaster: Send address changes to ISHA, P.O. Box 1064, Manchester Center, VT 05255
ISHA is a 501(c)(3) public charity. EIN: 06-1347398
Written permission from the editor is required to reproduce, in any manner, the contents of Skiing History, either in full or in part.
Ads Past: Swissair, 1966
Cheap Thrills
In 1966, Swissair advertised a package deal in SKI magazine: Two weeks at a major Alpine resort for $400, including transatlantic airfare, ground transfers and lodging with breakfast. That would translate to $3,800 in inflated 2023 currency—or $271 a night. Could you match that in the post-pandemic era? Oddly, yes. Round-trip to Zurich starts at about $800 (less if you have frequent-flyer miles), and with today’s strong dollar, you might score a high-season pension room for $1,000 a week. A 14-day lift pass runs about $50 per day—less if you merit a senior discount. That’s $3,500 plus lunch, or around $270 a day. What you can’t find today is the small-print low-season deal: $65 per week (about $620 today) for a week of lodging, all meals, lifts and lessons at Davos in early December.
Coming Up In Future Issues
In Focus Photographer Tom Lippert: A retrospective of skiing around the world.
Team Canada Canada’s 1936 Olympic Ski Team
Resorts Then & Now Sundance, Utah
Ski Pioneers New Mexico’s skiing visionary Pete Totemoff
Good Reads ISHA Award Winners
PLUS
Collectibles: Pins and Patches
Pico Mountain: Andy Mead’s playground
Join our Facebook page: facebook.com/skiinghistory
Table of Contents
WORLD CHAMPIONSHIP ($3,000+)
BerkshireEast/Catamount Mountain Resorts
Gorsuch
Warren and Laurie Miller
Sport Obermeyer
Peak Ski Company
Polartec
CHAMPIONSHIP ($2,000)
Fairbank Group: Bromley, Cranmore, Jiminy Peak
Hickory & Tweed Ski Shop
Rossignol
Snowsports Merchandising Corporation
WORLD CUP ($1,000)
Aspen Skiing Company
Atomic USA
Bogner of America
Boyne Resorts
Dale of Norway
Darn Tough Vermont
Dynastar/Lange/Look
Gordini USA Inc/Kombi LTD
Head Wintersports
Intuition Sports
Mammoth Mountain
Marker/Völkl USA
National Ski Areas Association
North Carolina Ski Areas Association
Oppenheimer & Co. Inc.
Outdoor Retailer
Ski Area Management
Ski Country Sports
Sports Specialists Ltd
Sugar Mountain Resort
Sun Valley Resort
Vintage Ski World
World Cup Supply
GOLD MEDAL ($700)
Larson's Ski & Sports
McWhorter Driscoll LLC
Race Place/Beast Tuning Tools
The Ski Company (Rochester NY)
Thule
SILVER MEDAL ($500)
Alta Ski Area
Boden Architecture PLLC
Dalbello Sports
Deer Valley
EcoSign Mountain Resort Planners
Elan
Fera International
Holiday Valley Resort
Hotronic USA/Wintersteiger
Kulkea
Leki
Masterfit Enterprises
Metropolitan New York Ski Council
Mt. Bachelor
New Jersey Ski & Snowboard Council
Nils
Russell Mace Vacation Homes
SchoellerTextil
Scott Sports
Seirus Innovations
SeniorsSkiing.com
Ski Utah
Snowbird Ski & Summer Resort
Steamboat Ski & Resort Corp
Sundance Mountain Resort
Swiss Academic Ski Club
Tecnica Group USA
Timberline Lodge and Ski Area
Trapp Family Lodge
Wendolyn Holland
Western Winter Sports Reps Association
World Pro Ski Tour